Eat  
New Zealand
Grown Grains

Most of us eat grains every day, but don't think about where they come from. We think that's worth changing. NZ Grown Grains connects the people who grow with the people who bake, brew, mill, make and eat - building a grain community that's traceable, resilient, and proudly rooted in this place.

image of field with diverse crops

What does the NZ Grown Grains Trademark mean?

The NZ Grown Grains logo is a badge of honour. It tells you that what you are buying supports local growers and prioritises New Zealand ingredients. In buying an NZGG branded product you are contributing to a more resilient New Zealand food system.

Becoming a Certified Partner

When you choose NZ-grown grains, you’re doing more than just buying an ingredient—you’re investing in our landscape. From the golden plains of Canterbury to the fertile soils of the Waikato, our growers produce world-class wheat, oats, rye, and specialty grains.

Trusted by local producers

Our certification is trusted by food brands using New Zealand-grown grains.

Answers to your questions

Get straightforward information about certification, local grain sourcing, and our process.

Which products can be certified?

All products, including oils and animal feeds, made from grains grown in New Zealand, may be certified.

How do I apply for certification?

Apply online. Our team will review your application and get in touch around next steps.

What are the benefits of certification?

Certification proves local provenance of the grains or seeds used in your products.

How long does it take?

Completion takes approximately 2-4 weeks. We will keep in touch throughout the process.

Can I label all my products?

Only products that meet requirements can use the label. Some of your products may not qualify; we can talk this through.

What does it cost?

There is no cost to becoming NZ Grown Grains certified.

Still have questions? Get in touch.

Apply now

Join the growing community of Kiwi producers who proudly display the NZ Grown Grains trademark on their labels. Complete and submit the application form below to begin the licensing process.