Consumer willingness-to-pay for New Zealand grown grain as a flour ingredient (pre-Covid)

Survey found many NZ consumers prefer NZ grown grain as a source of flour in bread and some are prepared to pay up to $0.49/loaf for it.

Consumer willingness-to-pay for New Zealand grown grain as a flour ingredient (post-Covid)

Survey results suggest Covid further increased willingness by NZ consumers to pay more for bread made from New Zealand grown grain/flour.

Profiles of New Zealand bread consumer preference groups: Willingness-to-pay for New Zealand grown grain as a flour ingredient

Partner report profiles three consumer groups by behaviour and demographics to inform targeted marketing strategies.

Quality attributes of New Zealand milling wheat cultivars

Confirms a clear overlap in flour quality parameters between NZ wheat and Australian wheat grades most often imported into NZ for milling.

Wheat Flour Carbon Footprint

Compares greenhouse gas (GHG) emissions from Australian and New Zealand grown wheat when processed into flour at a New Zealand flour mill.